Content Rewards are the next big thing (I'm all in)

Hello there

60% of all advertising is spent on brand awareness ads 

And the goal?

Get as many eyeballs for as cheap as possible 

Why?

The more people see your logo or face..

The more likely they are to choose your brand when they are making a buying decision 

And right now there is a brand new marketing channel that is getting smart brands millions of views for 1/10th the cost of facebook ads, influencers and tiktok

This new marketing system is called content rewards 

And it is being used by drake, sketch, mr beast, stake and many more brands

Content rewards are very simple

You tell your fans what content you want them to post and you pay them $1 for every 1k views they get 

content rewards are special because you get hundreds of unique pieces of content of your brand without creating, editing or posting any content yourself

It decentralizes your brands content creation and rewards creativity 

This helps you find winning content formats that you can use to get organic views over and over again

Now why is this so special

You see facebook ads have been THE advertising platform for the last decade 

You pay $20 and youre guaranteed 1000 people in your target demographic will see your ad 

Which is great but there is one big problem 

Facebook will spend your money whether the ad is good or not 

Meaning you could have the worst ad in the world that isnt profitable

Yet facebook will happily take your money and let you spend thousands on it 

Now 5 years ago there was nothing wrong with this because it was quite literally the only way to get people to see your content on social media 

Now, things have changed. 

Social media algorithms are getting smarter. 

They’re serving content to the right audience without ad targeting.

If you say “gardening” in a video, the algorithm will serve it to people who are interested in gardening, even if you’ve never posted anything before. It’s freaky accurate.

Even crazier: platforms like Instagram can recognize faces. 

So, when you post a video with your face even from a brand-new account Instagram will show it to people who have watched your videos before.

This is massive because it means you can bypass traditional ad platforms. If you make good content, it’ll get millions of targeted views for free

And You can literally get 100,000 views on the first video you post from a brand new account 

Now this is a big deal 

Because it means that you as an advertiser can completely circumvent social media ad platforms 

Meaning you no longer have to pay for reach 

If you make good content, it will get millions of views for free

And stake casino figured this out 

"i cant scroll on social media without seeing a stake log0

It seems like every 4 scrolls i see a random meme, fight video or old viral moment with millions of views that a stake logo front in center 

There’s more…

Now the interesting thing is its not just a few accounts getting a lot of view, its literally thousands of accounts posting every single day

All getting millions of views 

It is so bad that my gf thought that stake was a meme company and she said

“i love stake, they make the best memes” 

So how are they doing this at such a large scale

The short answer is: content rewards

Stake is paying anyone $.05* for every 1,000 views they get

The only requirement?

The video must have a stake logo in it 

So if you post a video with a stake logo on it that gets 1 million views, you make $50 

No contracts, no application 

Everyday people just post content, and get paid instantly 

Now stake is a little controversial because they let people repost stolen content. 

They know videos that went viral once can go viral again but this time with a Stake logo. 

It’s an easy way to get billions of views, but please don’t steal content. 

Stake can only do this because they’re an offshore casino.

But there’s a big opportunity for legitimate brands to do this the right way. Let’s take Sketch, for example..

Streamers like sketch are paying clippers $0.35 for every 1,000 views they get when they use content from his stream 

He knows the best way to get new people to find his stream is for them to see 30 second highlights on tiktok and intagram first 

If they like the highlight in their feed they will search him on twitch to watch more 

This is his discovery growth engine so investing in clippers is crucial to his business 

But instead of hiring a bunch of editors, paying them upfront then managing the accounts 

He just sets a reward rate, puts a few requirements and only pays the clippers for the views they get after they post 

Sketch explicitly gives them permission to do this but sets a few requirements like 

• You must use my most recent streams 

• Vidoes must show my face for atleast 15 seconds 

• You must link my stream in the bio of your account 

This automates the entire process for him and opens the opportunity to any fan who wants to make some money 

Since sketch is very popular on social media and the algorithms will recognize his face its very easy to get views 

They just make a new account called sketchbestclips and start posting 

This is a great way for his fans to make some money by leveraging sketches virality

And since they just use his existing content literally anyone can do this 

To get paid all the clippers have to do is post a video, paste the link into whop and the views start getting tracked 

Once sketch checks to see if the video met the proper requirements he hits approve

And boom the clippers automatically get paid every single hour for the views they generate

Now I lead marketing at whop and we recently started doing this with drake to promote his new album with party next door 

To do this we used the content rewards app on whop 

He has a total budget of $25,000 and wanted to pay his fans $.70 for every 1000 views they got 

The content requirements were: 

• You must use a song from the new album 

• You must be dancing to the music in your video 

Then he links the album and posted the content reward 

Within the first 12 hours of his content rewards going live we got over 1.3 million views on autopilot 

Here are some of the real submissions we got

• Video 1

• Video 2

• Video 3

This is single handedly the most effective and most affordable way to market music 

Good music sells itself but the challenge is getting people to hear it in the first place 

Idk about you but if i see an instagram reel and like the song i almost instantly go look it up on spotify 

Now with content rewards you can systematically incentivize thousands of people to make content using your music 

Resulting in millions of people hear your songs for the first time 

Lil baby, ken carsen, Da baby and est gee are also doing this 

We are in talks with multiple record labels and they are all very excited about this and plan on doing this for all their artists in the near future 

So if you are watching this video and wondering how you havent heard this before its because you are very very early

This is brand new and we literally just released the product last week 

So whether you want to get more people to see your logo, hear your music, find your streams or see your content 

Whop content rewards are hands down the best way to get more views for fewer dollars.

Whop content rewards let you crowdsource creativity, discover winning content formats, and grow your brand.

If you want to start your own content rewards on Whop for free, click this button

Brett