How he makes $35k/month with other peoples content (legally)

Meet Evan.

11 months ago, he was a normal college kid with $88 in his bank account.

Today, he’s on track to do $35,000 in profit this month… from a business called Clipping Culture.

Today he agreed to give use a full tour of his business and show us how it all works 

We covered how he got his first customer, the exact service he actually provides and we get a behind the scenes look at real campaigns he charges over $10,000 for. 

Watch the full video on youtube here - https://youtu.be/qsMKnpj2eWI

The business model (in plain English)

Evan runs a clipping agency.

Brands give him raw content (podcasts, YouTube videos, trailers, behind-the-scenes clips).

Then Evan’s “army” of clippers:

• downloads the content

• chops it into short-form videos

• posts it across TikTok + Instagram Reels (thousands of accounts)

• racks up millions of views

The brand only pays for performance:

$X per 1,000 views (CPM)
So if a brand drops $10,000 at a $1 CPM, they’re buying roughly 10 million views.

That’s why it’s such a no-brainer.

How Evan gets paid

Two pricing models:

1. 30% of ad spend

• Client spends $10,000

• Evan pockets $3,000

• $7,000 goes to paying clippers for views

2. Retainer + % (for big spenders)

• Example: over $50k spend

• $15,000/month + 10%

He’s worked with legit names too (music, gaming, movies), and one client has run 30–40 campaigns and spent $200k+.

The “engine” behind it: a community + tracking

Evan built a free community with 38,000 clippers.

Inside, campaigns are posted with:

• a Google Doc of requirements

• payout rate (ex: $1.25 per 1,000 views)

• max payout (ex: $100 cap = ~100k views if $1 CPM)

Clippers submit their links.
A mod team approves/rejects.
Views are tracked automatically.
Payouts happen based on performance.

When a budget runs out, the client re-ups.

That flywheel is everything.

How he got his first client (the genius outreach move)

At the start, Evan had no case studies and sent hundreds (eventually thousands) of DMs.

His first client was a music artist.

But here’s the smartest part:

He sometimes sent outreach through a meme page.

Why? Credibility.

He paid something like $50 to have a meme page DM an artist, which instantly made the message look “bigger” than a random new account.

His simple DM formula was basically:

Clear outcome. Clear timeframe. Easy yes/no.

Even with low reply rates (he said like 5 replies per 100 DMs), he only needed one to hit.

The first win that changed everything

His first campaign:

• $2,000 budget

• generated ~20 million views in under 24 hours

• earned him about $600

From there, referrals kicked in.
Budgets got bigger fast.
Example: one referral led to a $10k budget, which meant $3k profit immediately.

He hit $10k/month by May after starting in March (about 3 months).

The real reason he scaled: the website

He said the biggest difference between “a few thousand a month” and real money was simple:

the website.

Once it looked legit (social proof, numbers, client logos, case studies), calls started coming in consistently.

Content brought attention.
Website converted attention.

Why brands love this

Because the CPM is absurd.

Examples mentioned in the walkthrough were like:

• 30M views for ~$7k

• 2.8M views for ~$2k

Compare that to Meta/Google where CPMs can be $10–$20+.

Clipping is basically “cheap, massive awareness” — like digital billboards everywhere.

Music wants streams + sound usage.
Movies want awareness + ticket/streaming demand.
Games want hype around updates.
Brands want reach.

The hardest part (and the opportunity)

Evan said the hardest thing is managing expectations:

This is primarily brand awareness, not guaranteed direct ROI.

But the demand is exploding because:

• brands are desperate for attention

• short-form distribution is king

• creators/labels/studios already have endless raw content

• clipping turns it into scale

If you’re a college kid (or broke and ambitious)

Evan’s advice was simple:

Start as a clipper first.

Create a fresh TikTok account.
Find campaigns.
Post edits.
Learn what goes viral.

Then once you understand the game, become the middleman:

• get the budget from brands

• run the campaigns

• coordinate clippers

• take the fee

No face.
No money to start.
Just execution.

• Brett

P.S. You can watch the full video here - https://youtu.be/qsMKnpj2eWI