I left my business for this...

Hey there!

Last week, I spent $384 to reach 384,000 people organically.

MrBeast spent $50,000 on the same marketing strategy last month.

This strategy is so effective, I walked away from my $1M/year business to go all in on this.

In today’s email, I’m gonna show you how all of this works (if you’re more of a visual learner, watch this video instead)…

So, what’s the strategy?

It’s an overpowered marketing strat right now that’s creating huge opportunities for both brands and content creators (even beginners):

• Brands are only paying $1 for 1,000 views (compared to $25 on Facebook ads)

• Regular people with 0 followers are making thousands just by posting clips

It’s called a “View Rewards Program”, and I believe it’s fundamentally disrupting social media ad platforms.

Here’s how it works...

1. Brands share existing content with clippers: They provide access to their best performing content - no need to create anything new.

2. Clippers turn content into short-form: Editors transform long videos into highly engaging clips for TikTok, Instagram, and YouTube Shorts.

3. Clippers post on dedicated sub-accounts: Each clipper creates a new account focused solely on that brand's content, with proper branding and links.

4. Clippers earn $1 per 1,000 views: It's pure performance - they only get paid when they drive real views.

Brands are pouring big money into this.

Neon paid $300k for clippers last year. TJR is spending $60k monthly. Even Lil Baby is paying $0.30 per 1k views for anyone using his music in their videos.

At Whop, we've built all the tools you need to start your own View Rewards Program - set up bounties, recruit clippers, review submissions and handle payments - all in one click (I explain the details in my video).

Why am I sharing this?

Here's the thing about any marketing strategy: they get less effective over time. It's called "the law of shitty clickthroughs."

Email open rates decline every year. Facebook ads aren't what they were in 2014. Early movers always win.

I'm sharing this because my audience follows me for 1 reason: I spot trends early and share them (even though other creators will HATE me for posting this).

View Rewards Programs are one of those opportunities where being first actually matters.

In this video, I’ll show you exactly how both brands and clippers can take advantage of this opportunity.

Speak soon!

Brett