The 7-figure infoproduct playbook

Hey there!

On the latest pod, I spoke to Malcolm Bryant… This 20-year-old is seriously impressive.

He runs a Growth Operator Agency that makes $100,000 every month. That’s $1.2m a year. At 20!

(Before you call BS, I’ve seen the numbers. This guy is legit.)

Before we get into it, a word from today’s sponsor:

The only way to scale sales and consistently close deals is with a smooth, organized sales process that keeps leads flowing.

That’s where Pipedrive comes in. It’s the go-to CRM designed by salespeople for salespeople.

Pipedrive helps you streamline your sales process, follow up like a pro, and close more deals. In fact, users average a 28% increase in deals in their first year!

Start your FREE 14-day trial today, no credit card needed. Plus, you’ll get 20% OFF if you stick with it. Leave the tedious tasks to Pipedrive, so you can focus on what you do best—driving your business forward.

Back to Malcolm…

Essentially, he helps content creators (like Daniel Bitton) hit six figures a month using high-converting marketing strategies, mostly selling infoproducts like courses and high-ticket coaching.

On the pod, Malcolm broke down the exact 5-step marketing funnel he’s using right now for all his clients.

Get ready to take notes. Malcolm’s one of the only people actually running profitable offers and willing to talk about it.

1. Run ads: Most creators make the mistake of running ads directly to their full-priced course. Malcolm discovered that the most effective strategy is to run ads to a much cheaper, low-ticket offer.

2. Low-ticket offer: Instead of going straight for the big sale, Malcolm starts with a smaller, low-ticket offer. Think $20 courses or templates—something that gets people in the door and ready to spend more without overwhelming them.

3. Order bump: When they’ve committed to the low-ticket offer, hit them with an order bump. This is a quick, easy add-on that helps the customer solve a big problem at their stage of the journey. They’re already in the buying mood, so this boost to your revenue is a no-brainer.

4. Full-priced course: Now that they trust you and understand the value, this is when you offer your full-priced course—this could be around $500. By now, they’re invested in the process and ready to take the next big step.

5. Coaching and mentorship: This is where the serious money is made. There will be a small percentage of the audience who are willing to spend anywhere from $5-10k (maybe even more) for 1-on-1 guidance.

This exact ascension funnel is making Malcolm (and his clients) rich

On the pod, we dig into the nitty-gritty of putting all this together. He doesn’t hold back:

• The psychology behind getting buyers to say “yes” at every stage of the funnel

• Malcolm’s proven copywriting frameworks

• Advanced email hacks and the most effective scripts at each stage

• The exact resources and books you should read to learn all of this

• And how you can jump into the growth operator business yourself

If you want to sell your own infoproducts, or get paid to help other content creators scale their infoproducts, this episode should be the next video on your watchlist.

Speak soon!

Brett